the team


We are a team of experts in Google Ads, Google Analytics and SEO

Erina Matsuda-Lim - Digital Marketing Analyst

Erina is the newest addition to our team impressing us with her crafty skills in making almond milk, painting wicker elephants and caring for her dog, Sophie.

Whip-smart and always working on a dozen things at once, Erina also has a charitable heart working in Guatemala at a dog shelter on her latest trip overseas.

Aside from client work, Erina will also be answering all your queries on our social media channels so reach out anytime.


Get in touch with Erina

Email:      erina [at]

Ben Goh – Digital Marketing Consultant

A creative at heart, Ben enjoys planning, building, and optimising content & campaigns that engage. A digital native, Ben leverages his affinity for the online every day in helping his clients achieve their goals.

Actively involved in the musical community, Ben loves the arts, the rock show, and the road. In addition to playing piano, guitar, and the voice box, Ben has freelanced as a music photographer over the past 8 years across a range of smoky venues, bars, and stadiums across Australia & New Zealand.

Should you encounter a spelling error on the site, please direct all strongly worded corrections to his email below.

Get in touch with Ben:

Email:      ben [at]

Kim Voon – Founder

With over 15 years of experience in search and online marketing, Kim is the Founder of Insight Online. Kim started Insight as he saw an opportunity to build an agency that focuses on business results and strong working relationships with clients.

As the face of the business, Kim will likely be your first point of contact, chatting with you about your work and what you’d like to get done. The best part of his job is meeting new people, getting to know their businesses, and making a tangible, measurable difference for them.

In his spare time, Kim loves playing disc golf, strumming a little guitar and is an avid bookworm.

His favourite charities are Zeal which supports youth in their development over a number of years and Lifewise, an organisation focussed on getting homeless into homes.

Get in touch with Kim

Email:      kim [at]

David Dennis – Digital Marketing Consultant

With a lifetime’s experience including roustabouting, forays into film, ceramics, cleaning, motel and property management and a background in radio and marketing David comes to SEO with a wealth of real-world knowledge. His technical understanding of SEO and an innate appreciation of the importance of seeing the bigger picture is invaluable.

When not at work David can be found at church, taking drives in the country, spending time with friends and family, reading, learning about documentary film-making, swimming and taking an interest in diverse politics.

Get in touch with David:

Email: david [at]

James Gunson – Digital Marketing Consultant

A super-smart ex-lawyer, James is our operational head and eye for detail.  He handles everything from Google Ads and Facebook campaigns to Google Analytics installations, SEO audits, digital strategy and more.

James' focus is on fine-tuning online campaigns to hit desired business goals, creating long-term success for our clients.

Offline, music-obsessive James shows us all up on the dance floor as a swing dancer. His favourite charities are St Johns New Zealand and the SPCA.


Get in touch with James:

Email:      james [at]

Jody Lane - Sales & Marketing Manager

Jody comes from a background in project management, system administration and business systems analysis. She’s great at looking at what a business needs and finding solutions to fit those needs.

Thankfully for us, Jody has decided to come work at Insight where she loves working with clients and helping them grow.

Previously, Jody has also brought her corporate experience to not-for-profits like Lifeline and she volunteers at the Mental Health Foundation. When she’s not at work she likes brewing beer with her boyfriend, and of course, drinking it with friends.


Get in touch with Jody

Email:      jody [at]

Insight Online